Blog Archives

Print Booklet

Here’s a PDF of a booklet I recently created using InDesign:

booklet_preview

Download/View Booklet

Advertisements

Magazine Layouts in InDesign

InDesign has got some amazing tools when you’re working with print/type, allowing you to quickly setup grids, columns/rows and much more! Here’s a few magazine spreads I recently created in InDesign CS6 (click image for bigger size):

Fashion Magazine Spread:

Fashion Magazine Layout

Raza_Aamir_Layouts_final_fixed_v3_v22

Killer Whales:

Killer Whales Article Layout

TTC Vertical Subway Poster

Designed as a TTC vertical subway poster.

Here’s an example of a poster on the TTC subway:
http://www.just-eat.ca/blog/wp-content/uploads/2009/10/ttc-ads2.jpg

I based it off the Seneca winter 2012 ad campaign. The people, pigeon and Seneca logo were vector elements brought in from Illustrator. Original poster size: 20×28 inches.

Poster_Aamir_Raza_v3_jpg

Photoshop Painting – Fireman

My second painting, this time I added highlights to it…

Original sketch by hamex on deviantart:

Casa Loma – Blending Layers in Photoshop CS5

Something we worked on recently, blending several images into one composition.
Source files: Download

Kensington Market – Toronto

Located just west of downtown Toronto, Kensington Market is unique for its diverse culture and blend of clothing stores, fresh produce, cafes, furniture stores and other hidden attractions. It also holds the title for being one of the most photographed places in Toronto.

street_view_main

Pearl_harbor

graffiti

cafe_table

hats

kensington cornerstone

street_view

skate_deck

skate_decks

bench

stop_sign

statue

spices

scooter

peppers

kensington_sign

Alien Project – Concept Sketches

Some concept sketches for the logo design, skate deck and style guide prior to working on this project:

Concept Sketch 1

Concept Sketch 2

Concept Sketch 3

Concept Sketch 4

Concept Sketch 5

Concept Sketch 6

Concept Sketch 7

Dream on paper…

A sketch I recently did of one of my dreams as part of an assignment.
(Click on the image to view a larger size)

Inside a Dream!

Tour of the TEL building!

Some shots of the TEL (Technology Enhanced Learning) building, a joint project by York University and Seneca College of Applied Arts:

This slideshow requires JavaScript.

Magazine Ad – Aldo Shoes!

hmm…magazine shoe ad for an assignment

I started off with just spending some time on the idea and what kind of shoes I’d be marketing. Browsed a bunch of websites, google search, etc. Decided to go with formal shoes and the main target would be white-collar workers, so I got a pair of them and took a bunch of pictures to get going…

First attempt

I didn’t really like the look of them as I didn’t have proper lightning at the time, plus the shadows would’ve been lost if I had cut out just the shoe. The thing is, formal shoe ads almost always go for a simple classic look and you don’t happen to see much advertising for them either. Anyhow, I took another set of pictures later on in which I used a lightning kit and a proper background so there wouldn’t be much editing required. Tried out a few different angles to picture the shoes and stuck to one of them later on:

Second wave

 A friend of mine suggested adding a tie to the ad before my second attempt (above), which I thought was an amazing idea as I needed something simple yet effective in the ad which didn’t require going over the top or drifting away from the classic feel which I was aiming for. I decided to go with this picture at the end from the 3-4 I had come down to:

original-800-72ppi

I started off with the 8.5×11 Photoshop doc, setting up 0.25 inch borders (guides) on each end and half inch borders on each end for the height.I inserted the image in, adjusted its vibrancy and saturation to tone it down and give it a retro type of feel. The image above also has the tie standing out a bit too much, it often takes the eye off the shoe so the tie needed to be toned down as well. Once that was done, I grabbed the ALDO font from a website, setup the type around the ad including a bit of info on the shoe and then started lookin for a good slogan/tagline:

Searching for a tagline/slogan

“Make your mark” and “Work with confidence” were the only two that popped out for me in relation to the tie so I went with the latter. After adding the slogan, I noticed that it felt a bit too lonely on one end so I added these horizontal bars to balance out the image.

Final Aldo Ad

Contact me if you need any of the original images I took.

Depth of Field – 3 Objects

Understanding depth of field by varying f-stops…

Shooting 3 different objects in focus using F/4 and then stopping down to F/22 to get all three in focus. What I noticed was that I lost a bit of sharpness as I went from F/4 to F/22, which I later found out is due to diffraction.

Ken Rockwell has a pretty good article on it in which he talks about how “If you stop down more you get sharper results, but if you stop down too far, diffraction gives you softer results, just like squinting your eyes. The very best aperture is someplace between these two, and I’m going to show you how to find it exactly.”  ( http://www.kenrockwell.com/tech/focus.htm )

[Click on images to view them larger (redirects to Flickr)]

Febreze in focusFebreze in focus

Pringles in focus
Pringles in focus

Swiffer in focus
Swiffer in focus

And finally, all in focus at f/22.
All in focus

Exploring Downtown Toronto – Morlock

The pictures below are a collaboration of all the pictures our group (of 6) took that day (only a small fraction of them are included, as there were way too many!) We named our group ‘wolfpack’! : )
[taken Feb 5]

Waking up…brrrrrWaking Up...

Meeting up @ Finch StationAt Finch Station

Getting a transfer…How does this thing work :o

Day pass…no comment.Posing with your Day Pass lol

A danger sign where the subway platform ends 😮TTC Subway signs 2

Another sign….it’s actually right above the other one o.oTTC Subway signs 1

Stand back! Kinda looks like a swimming pool and you can’t jump in 😦TTC Subway signs 3

Finally on the subwayInside the TTC subway

An ad inside the subway
TTC Subway ads 2

I was at Summerhill station =/
TTC Subway ads 3

When you can’t pronounce it, it means its expensive haha
TTC Subway ads 1

Another station along the route…some stations are in the open
Close to Summerhill Station in Toronto

Got to St. Andrew station!
St. Andrew station

Gettin out in the open
St. Andrew station

A sculpture around Sun Life Center…
Around St. Andrew station 4

The stuff of legendsAround St. Andrew station 3

Somewhere around St. Andrew still…
Around St. Andrew station

At a bus/streetcar shelter….that’s the streetcar in the back!
Shelter 1

Look at the change in white balance from the above image!
Shelter 2

Roy Thompson Hall
Around St. Andrew station 2

Random pigeon blocking my way!!!
Pigeon

Emily Street
Emily Street 2

Walking tall…all that was missing was a baseball bat in my right hand!
Emily Street 3

Still walking, in search of some street art not to be found on Emily Street! =/Emily Street

Java’s Daily Specials…
Java's Daily Specials

The special for that day!
Java's Daily Specials 2

This is what happens after you get Java’s special and start driving…
CP24 Van

CTV. Breaking news, literally!
Don't Drink and Drive

The Much Music SUV
Much Music SUV

Getting some pizza…
Pizza Pizza

A poster inside that Pizza Pizza
Poster inside Pizza Pizza

munch munch…
Munch Munch?

Revenge of the pigeon…what did i do to you D:
Pigeon 2

Black Market…best place to get stuff you don’t need but you buy anyway!
Black Market Signage

I wonder what he’s reading o_O
I wonder what he's reading...

…I found out -_-‘
Reading a newspaper

Black market signs all over the place…
Black Market Signage 2

You make your own sense out of this…
Shoe Person of the Year

Tough economic times call for sacrifices…
When haircuts cost $15 this is what happens...

The apes are getting smarter…its happening!!
The Active Surplus Ape

Maxin relaxin…
Active Surplus

Robots inside ‘Active Surplus’
Robots at Active Surplus 3

Cheeseeee!!
Robots at Active Surplus

hmmm…
Robots at Active Surplus 2

bunch of marbles bought from Active Surplus
Marbles from Active Surplus

Silver Snail…
Silver Snail from the outside 2

Silver Snail from the outside

Inside…
Silver Snail Poster
Silver Snail Flyers

Taking pictures of graffiti
Taking pictures of graffiti
Graffiti 1
Graffiti 2
Graffiti 3
Graffiti 4
Graffiti 5
Graffiti 6
Graffiti kingofthedot
Graffiti 7
Graffiti 8
Graffiti 9
Graffiti 10
Graffiti 11
Graffiti 12
Graffiti?

New York Subway
New York Subway

We sat inside for a bit…
Inside New York Subway

Gandhi Indian Cuisine, pretty close to New York Subway
Gandhi Indian Cuisine

Gandhi Indian Cuisine 2

Portland and Queen…not far from New York Subway
Portland and Queen

UMBRA… looks better from the outside :d
Umbra Store

Back at Silver Snail…well right across the street
Black Bull Patio Restaurant

Black Pull Patio across from Silver Snail…CN Tower in the reflection!
Black Bull Patio Restaurant 2

Some big deals going down in this town…
Buying a Hot Dog

Play ‘The Turtles – Happy Together’ and stare at this photo for best results.
He's wondering if he should eat it

It’s a trap! Friendly Stranger shop…
Friendly Stranger

Cannabis Culture Shop

A picture inside the store…Mona Lisa Behind the scenes?
Mona Lisa Behind the Scenes

Back around Osgoode station…
Statue right outside osgoode station
statue at osgoode 2

Waitin’ for the train…
at Osgoode station headin back

Ahh here it comes……..
Osgoode station

Business card on the subway seat (of that stranger store)
a business card

Reading…
so focused...

I thought we read this already :S Guy on left spotted a ghost @_@reading the NOW newspaper

I did not approve of this xD
Cheer?

Everyone saying goodbye!!
goodbye from our group

People in my group (left to right in above picture): Me, Zeeshan, Binthu, Abdullah, Jonathan, Ehsan

%d bloggers like this: