Magazine Ad – Aldo Shoes!

hmm…magazine shoe ad for an assignment

I started off with just spending some time on the idea and what kind of shoes I’d be marketing. Browsed a bunch of websites, google search, etc. Decided to go with formal shoes and the main target would be white-collar workers, so I got a pair of them and took a bunch of pictures to get going…

First attempt

I didn’t really like the look of them as I didn’t have proper lightning at the time, plus the shadows would’ve been lost if I had cut out just the shoe. The thing is, formal shoe ads almost always go for a simple classic look and you don’t happen to see much advertising for them either. Anyhow, I took another set of pictures later on in which I used a lightning kit and a proper background so there wouldn’t be much editing required. Tried out a few different angles to picture the shoes and stuck to one of them later on:

Second wave

Ā A friend of mine suggested adding a tie to the ad before my second attempt (above), which I thought was an amazing idea as I needed something simple yet effective in the ad which didn’t require going over the top or drifting away from the classic feel which I was aiming for. I decided to go with this picture at the end from the 3-4 I had come down to:

original-800-72ppi

I started off with the 8.5×11 Photoshop doc, setting up 0.25 inch borders (guides) on each end and half inch borders on each end for the height.I inserted the image in, adjusted its vibrancy and saturation to tone it down and give it a retro type of feel. The image above also has the tie standing out a bit too much, it often takes the eye off the shoe so the tie needed to be toned down as well. Once that was done, I grabbed the ALDO font from a website, setup the type around the ad including a bit of info on the shoe and then started lookin for a good slogan/tagline:

Searching for a tagline/slogan

“Make your mark” and “Work with confidence” were the only two that popped out for me in relation to the tie so I went with the latter. After adding the slogan, I noticed that it felt a bit too lonely on one end so I added these horizontal bars to balance out the image.

Final Aldo Ad

Contact me if you need any of the original images I took.

Advertisements

About Aamir Raza

VFX enthusiast and Digital Media Artist living in Toronto. // www.digitaleffectx.wordpress.com

Posted on March 7, 2012, in Photography, Photoshop / Illustrator / Print and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 3 Comments.

  1. Hi Aamir,
    Thanks for featuring us in your ad!
    Hope you got an A is for ALDO on this assignment šŸ˜‰

    Best,
    ALDO Shoes
    http://www.aldoshoes.com

  2. If you desire to take a good deal from this paragraph then you have to apply such strategies to your won website.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: