Monthly Archives: March 2012

Tron Bike Short Animation

A short animation I was working on before that I hadn’t completed for a while. Got the bike model from someone, added headlights and animated it in Cinema 4D. Composited in After Effects CS5, added some background music using Magix Music Maker and that was it:

Tour of the TEL building!

Some shots of the TEL (Technology Enhanced Learning) building, a joint project by York University and Seneca College of Applied Arts:

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Magazine Ad – Aldo Shoes!

hmm…magazine shoe ad for an assignment

I started off with just spending some time on the idea and what kind of shoes I’d be marketing. Browsed a bunch of websites, google search, etc. Decided to go with formal shoes and the main target would be white-collar workers, so I got a pair of them and took a bunch of pictures to get going…

First attempt

I didn’t really like the look of them as I didn’t have proper lightning at the time, plus the shadows would’ve been lost if I had cut out just the shoe. The thing is, formal shoe ads almost always go for a simple classic look and you don’t happen to see much advertising for them either. Anyhow, I took another set of pictures later on in which I used a lightning kit and a proper background so there wouldn’t be much editing required. Tried out a few different angles to picture the shoes and stuck to one of them later on:

Second wave

 A friend of mine suggested adding a tie to the ad before my second attempt (above), which I thought was an amazing idea as I needed something simple yet effective in the ad which didn’t require going over the top or drifting away from the classic feel which I was aiming for. I decided to go with this picture at the end from the 3-4 I had come down to:

original-800-72ppi

I started off with the 8.5×11 Photoshop doc, setting up 0.25 inch borders (guides) on each end and half inch borders on each end for the height.I inserted the image in, adjusted its vibrancy and saturation to tone it down and give it a retro type of feel. The image above also has the tie standing out a bit too much, it often takes the eye off the shoe so the tie needed to be toned down as well. Once that was done, I grabbed the ALDO font from a website, setup the type around the ad including a bit of info on the shoe and then started lookin for a good slogan/tagline:

Searching for a tagline/slogan

“Make your mark” and “Work with confidence” were the only two that popped out for me in relation to the tie so I went with the latter. After adding the slogan, I noticed that it felt a bit too lonely on one end so I added these horizontal bars to balance out the image.

Final Aldo Ad

Contact me if you need any of the original images I took.

Depth of Field – 3 Objects

Understanding depth of field by varying f-stops…

Shooting 3 different objects in focus using F/4 and then stopping down to F/22 to get all three in focus. What I noticed was that I lost a bit of sharpness as I went from F/4 to F/22, which I later found out is due to diffraction.

Ken Rockwell has a pretty good article on it in which he talks about how “If you stop down more you get sharper results, but if you stop down too far, diffraction gives you softer results, just like squinting your eyes. The very best aperture is someplace between these two, and I’m going to show you how to find it exactly.”  ( http://www.kenrockwell.com/tech/focus.htm )

[Click on images to view them larger (redirects to Flickr)]

Febreze in focusFebreze in focus

Pringles in focus
Pringles in focus

Swiffer in focus
Swiffer in focus

And finally, all in focus at f/22.
All in focus

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